See how it feels when you're on top of the world
Want to go where the wild is?
We take you to places no one else can. Wild places. Extraordinary places. Places where you’ll meet amazing people and have life changing experiences. Open your eyes to the world as you've never seen it before.
Go where the wild is.
Holiday Ideas for 2025
Looking ahead to 2025, Where The Wild Is brings you an array of unforgettable Nordic adventures designed to inspire and reconnect you with nature.
Wonderful Winter Holidays
Spectacular Summer Holidays
Northern Lights Holidays

Mother Nature's Most famous light show
Witnessing Mother Nature's most famous light show is one of the greatest travel experiences on Earth. Head north, above a latitude of 60° from late September through to late March, and you'll be in prime position for dazzling displays of this remarkable phenomenon. Whether you choose to visit Iceland, Finland, Sweden, or Norway, we can plan the perfect trip designed with aurora hunting in mind.

Glass Igloo Holidays
For aurora hunters desperate to catch a glimpse of the celestial light show but not so keen on enduring the freezing winter temperatures, Finnish Lapland offers the perfect solution. Glass igloos and aurora cabins are scattered throughout the north of the country. With entire roofs made of heated glass, guests can watch the bright green shimmering ribbons from the comfort of their very own bed.
Wild & Wonderful Places to Stay this winter
Every destination, every room, and every adventure we offer is selected for the sense of wonder it inspires, and the warmth of the welcome waiting for you.
Emma Durkin | Founder"Our commitment to responsible travel means every detail of your trip is meticulously planned to minimise impact on the environment, wildlife and local communities you are visiting."
Why book with us?
Trust our knowledge & expertise
- We have the highest of standards on your behalf
- We tell you exactly how it is, because we go there regularly
- We define a personalised itinerary to create your perfect trip
Support our commitment to responsible travel
- We love the wild and want to protect it for future generations
- We only feature places and people who share our conviction
- Your booking will help us support and protect our fragile environment
Book with us in total confidence
- We listen, and give you the holiday experience you want
- We are committed to customer satisfaction and consumer financial protection
- You can call us 24/7 while you are away
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New live 2025